Rest Clean USPs
I created a family of badges that makes Rest’s product standards easy to recognize at a glance. Designed as one cohesive set, they are used across the website, email, paid media, and other marketing channels.
Rest Rewards Program
Inspired by the familiar shape of a coin, I developed the Rest Rewards identity to communicate value, earning, and return. The double-R monogram keeps the mark distinctly Rest while working as both a logo and an icon.
Copycats Campaign
Built around a simple truth: copycats can imitate the product, but not Rest’s established cooling expertise. I created the Real Rest Guaranteed badge as the campaign’s mark of authenticity and reminder that real cooling and real rest can’t be copied.
