Pale Pilsen Gold: Sarap ng Orig, Sarap ng Totoo
A three-film series featuring game developer Allen Tan, music producer CRWN, and filmmaker Mikhail Red. Each film celebrates their craft and the mark they’ve made on Filipino pop culture. As art director, I helped shape the films’ visual treatment, then carried that look into the campaign key visual and supporting materials. The work extended across OOH, digital content, and the San Miguel booth at Wanderland Arts and Music Festival.
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San Mig Light: Feel Free to Ask
As a component of the P.R.I.D.E. (People Rallying for Inclusivity, Dignity, and Equality) campaign by San Mig Light, we produced a series of videos aimed at educating the audience about common misconceptions and mistakes people make regarding the LGBTQIA+ community.
San Mig Light: Mahaba-Habang Usapan
Our team created Mahaba-habang Usapan, a San Mig Light digital series bringing people from different backgrounds together over a few beers for honest conversations about gender equality, stereotypes, inclusivity, and other social issues. I designed the series logo, and the brand continued the platform with more episodes and discussions.
Pale Pilsen: Iconography Banners
As part of an initiative to refresh the San Miguel Pale Pilsen branding, I designed banners featuring San Miguel iconography giving the brand a younger and more vibrant feel.