Seasonal Key Visuals + Social Posts
Building from the approved thematic key visual, I developed seasonal key visuals through Calbee Worlds, with each environment shaped by the product’s flavor cues. I also collaborated with the team to ideate and create playful social content for the brand.
Proposed Key Visuals
These proposed key visuals explored Calbee as a distinctly Japanese snacking adventure through surreal humor, playful flavor cues, and delightfully unexpected worlds. Although the direction was not selected, it remains one of my favorite explorations for its quirky and energetic personality.
