Rolling Out the Fun During Tough Times
During the pandemic, our team created the #ThisIsHowWeRoll TikTok Challenge to bring a little fun to life at home. The campaign invited people to get creative and share their own playful ways of enjoying Roller Coaster.
Social Posts
Keep the Fun Rolling transformed Roller Coaster’s iconic chip rings into a playful visual device for social. We reimagined them as hula hoops, goggles, basketball hoops, and other unexpected objects to create fun, imaginative content around the product’s distinctive shape.
